In order to reposition & re-establish the Ray Ban brand among the Youth of the country, an unconventional exhibit space was designed & executed in 15 cities across India in a span of 2.5 months for the Sunburn Arena’s events.The exhibit showcased 150 Ray Ban products. In order to attract footfall to the stall, The Glass Maze, slide to the ball Pit, spray-stamp T-Shirts, live inking arena were some of the activities that kept the audience completely engaged throughout the festival. The brand also got a tremendous response on the digital platform with multiple contests running online with #RayBanSunburn.
