The Yellow Stage, was the agency partner to Skybags India for Road to Ultra 2017 held in two cities, Mumbai & Delhi.
The aim was to bring out the true essence of the brand through the activity at the festival. A mechanical bull was the main attraction of the booth. People would come and wear a Skybag and sit on the bull till they could. The person who could be able to sit for a whole 90 seconds would win a bag.
Traction of over 2000 enthusiasts was witnessed at the booth across 2 days at the festival and along with this, the brand also got a tremendous response on the digital platform.
