Ray-Ban Reinvent

Goa | April 2015

In its 2nd year running, the Ray Ban Reinvent 2015 was an annual sales meet with a difference held at the Ramada hotel Goa.

The 48 hour journey of the guests was filled with a series of surprises right from the time they landed to the time they checked out, creating a lot of curiosity among the guests. The experience started at the airport, with a lineup of Ray Ban branded thar jeeps waiting for the guests to be transferred to the hotel. On arrival at the hotel, a quick & unique self registrations process awaited the guests where they stamped their presence on arriving at the venue. A 10 KM Bike Parade by the guests riding Royal Enfield’s from the hotel to the Beach was organized as a surprise activity which was followed by a Master Chef cookout competition at the beach, to test their culinary skills.

On day 2 a fashion Show was conducted in the middle of the conference to showcase the latest eyewear collections for the year 2015. The meet ended with some foot tapping music by the “Ray-Ban Never Hide Sound” bands that marked the end of the sales meet at a high note.

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