In order to reposition & re-establish the Ray Ban brand among the Youth of the country, an unconventional exhibit space was designed & executed in 15 cities across India in a span of 1.5 months for the Sunburn Arena’s events.
The exhibit showcased 150 Ray Ban products. In order to attract footfall to the stall and to reinforce the Ray Ban campaign ‘Never Hide’, multiple activities such as tattoo corner, arm wrestling competing and a flash mob dance done in “Never Hide†branded full body suits, thus creating a lot of buzz and excitement among the crowd. Ray Ban was one of the Key sponsors of Sunburn 2015.
