Ray Ban as one of the key sponsor of the Sunburn Festival 2015, right from the 12 multicity Sunburn Arena’s events to the Sunburn Festival at Goa, was very clear on the fact that they want a space that is Fun, interactive, young & unconventional.
A space where All the attributes that the Brand stands for is highlighted and experienced. The Yellow Stage Conceptualized, designed and executed the Ray Ban Stall space of 40x50 with multiple & exciting activities such as the Foam Party, the Neon Black Box private party zone, fooseball zone, Inked expressions at the tattoos corner and the most highlighted activity at the event that has never been done before was, capturing moments through the largest Sefli Stick in India. The 4 day event had a footfall of 4000-5000 pax a day.
Key Highlights were, an Unconventional design of the booth having 2 containers, a larger than life size wayfarer’s installation as a photo-opp and the Largest Selfi stick activity, that had a contest of allowing people to be a part of the biggest wayfarer Mosaic.
