Freedom Has a New Address That being the overall communication of the event and adding to the Map of Harley-Davidson, Uttar Pradesh got its 1st Independent Dealership in the city of Lucknow. In order to celebrate the opening of its 18th Dealership, the Yellow Stage was roped in to create, conceptualize, organize and execute this prestigious show.
The Launch was spread over two days, with a footfall for 500 PAX a day, and was a outright depiction of what the brand Harley-Davidson stands for. Bikes were displayed over several different elevations, real time rev up experiences, live burnouts, custom motorcycles, more than 12 tons of metal installations were used which created a typical Harley-Davidson warehouse look and feel very rugged & metallic.
The passion and enthusiasm Harley-Davidson receives from its customers continues till date, and reveling this passion, the 1st day of the inauguration was celebrated with an electrifying & passionate performance by Indias oldest rock and roll band Parikrama who completely rocked the audience. On day 2, the celebrations continued with another smashing performance by well known fusion rock band Moksha.
The challenge was to convert an unusual venue of a old and undone go-down into a typical Harley-Davidson workshop and warehouse within 48 hrs which was executed smoothly and seamlessly.
