The Yellow Stage, has been the agency partner to Ray-Ban India for over 2 years now. The agency was called on yet again as Ray-Ban India executed one of its most ambitious brand activations at the 10th edition of Sunburn, which was held from December 28 to 31, 2016 at Kesnand District in Pune. We used 60,000 kg of concrete pipes, 356 Sq.ft. of Glass Cladded mezzanine floor and 664 Sq ft. of LED screens to create the stunning set-up of the activation zone. Additionally, a humongous wayfarer which was 36 ft wide was infused with LED screens and was suspended from a whopping height of 45 ft. making the Ray-Ban Pavilion stand tall from other activation zones at Sunburn Hills. Being the most interactive and entertaining experience zone at the festival, the Ray-Ban booth offered multiple activities to its audience. The Glass Maze, slide to the ball Pit, spray-stamp T-Shirts, live inking arena were some of the activities that kept the audience completely engaged throughout the festival. Traction of over 27,000 enthusiasts was witnessed at the booth across the festival days and along with this, the brand also got a tremendous response on the digital platform with multiple contests running online with #RayBanSunburn.\\\\r\\\\n
